Assessment and development of all points GTM strategy including demand generation / awareness, routes-to-market engagement focus, sales enablement tools plan and ecosystem development requirements.
Development of core sales kit / play book including a) 1st call customer deck, b) batltlecards, and more.
Interim marketing and product management leadership including building out of virtual resources and hiring FTE to create the foundational assets for young companies or corporations business units.
Development of clear, unique and compelling company and product positioning with objectives of de-positioning competitors.
Gary is a creative, convincing and articulate marketing executive with a great passion for his business. He is easy to work with, focused on the team success and great at defining the big picture. I would recommend him to organizations in need of a marketing executive that must deliver a balance between strategic thinking and tactical execution
Vince is one of those strong business leaders that understand how to drive with vision and focus on the key details. He is very accomplished and knowledgable about both the technology and business, which made him very effective. Vince had a true natural sense of how to take corporate strategies and impliment them globally through the sales and marketing teams
Gary is a very experienced marketing professional. His strength is strategy development and communication. Gary sees the big picture and is very talented at painting the picture so other can be aligned with the company strategy. He goes broad & deep in the storage arena. He understand the complete ecosystem challenges and requirements. It is way more than a hot box! Gary is very smart and fun employee that would be a real asset for your company.
The definition of customer experience––or, CX––can be difficult to pin down. It means different things to a customer than it does to a seasoned vendor, for example. Some think of it as encompassing only the check-out experience; others conceive of it as more holistic, where the environment of the store or site, its layout, and […]
Igniting Brand Growth Via Emotional Connections
“Touch a persons brain they’ll remember for a a while, Touch a persons heart they’ll remember forever” – Gary Lyng The sixth U.S President, John Quincy Adams spoke many memorable quotes, however there is one that stands out most demonstrating emotional insight, and the understanding of real leadership. When I first read this quote below, […]